This is the opener for the annual Big Rock Eddies award show. We had two animators on this piece and freedom to create essentially anything we wanted, so we went for a hybrid 2D and 3D approach with a painterly effect, inspired by all the original label artwork created for the Big Rock Brewery.
My role was in the concept development and creation of all 3D elements. Also some compositing, with most of the 2D work done by Kevin Dryden. Created entirely with 3DS Max and After Effects.